Using Images for Marketing

Wednesday, May 31, 2017 7:44 AM | Philip Jagiela (Administrator)

Photos bring power to your advertising and marketing campaigns.  Humans are very visual and can process a photo much faster than reading text.  For instance, we could say that a Big Mac has two all-beef patties, special sauce, lettuce, cheese and pickles on a sesame seed bun but it just doesn’t have the same brain effect as showing you this photo of a Big Mac.

 

     Photo courtesy of McDonald’s Inc. 

Seeing a photo like this can make you crave a Big Mac and become hungry where it is unlikely the text description above would have the same effect. Could you imagine describing an Antique Rolls Royce without using an image of the vehicle? It just wouldn’t work for you.

With social media at an all-time high, using photos to quickly capture a viewer’s attention and it’s just smart marketing.  A photo can actually be used to draw a viewer in to read your message or offer.  If you simply use readers will probably just scroll right past your post.  Even a simple logo is better than text alone.

Here are some tips for using photos on social media:

 #1 – Use high quality images that focus on the message you are trying to deliver.

#2 – Take you own photos!  Don’t steal from someone else’s website.  It is bad manners to do so without permission and stolen photos could be copyrighted.

#3 – Obtain a subscription to a site that sells high quality stock images like Shutterstock  or iStock.  You will have access to millions of images.

#4 – Use the proper size photo so it doesn’t get cropped by the dimensions    allowed by social media platforms such as LinkedIn or Facebook.

#5 – Use photos that have lots of color or something unique that draws the eye.

#6 – Be tasteful in your selection.  While Carl’s Jr./Hardee’s might use scantily clad women in its efforts to sell burgers, featuring a lot of bare skin could backfire and cause a negative connotation of your business.

Summary

Social media offers a free platform for marketing your business.  Make the most of it by using visual elements such as photos, videos, info-graphics and even memes.  Make your posts pop with vivid colors of interesting things that capture the eye and demand attention.


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