Create a friendly customer service zone all around you

The 10 & 5 Rule for Greetings

The 10 and 5 rule is famous in the hospitality industry as a simple reminder to consistently greet people that you encounter.

  • When customers are 10 feet away from you, use a non-verbal greeting such as a smile or a wave.
  • When customers are 5 feet away from you, greet them verbally.
Why is the 10 and 5 rule effective? Because it reminds you to walk with your head up while looking for opportunities to serve.  It creates a 'customer service zone' around you that makes you more approachable and may lead you to find an unexpected service opportunity.

You can also modify the 10 and 5 rule to suit your needs. For example, I recently used the "20 and 10" rule while working in the Expo Hall at a conference so I could greet even more people.

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Create a friendly customer service zone all around you

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